When you think back to your most unforgettable hotel (cough AMAN) stay or that perfect Airbnb escape, what comes to mind? The plush linens, the ocean view, the perfectly curated interiors? But there’s one detail that often works its magic without you even realizing it — the scent.
Scent isn’t just an afterthought in luxury spaces. It’s part of the experience, shaping mood, memory, and ambiance. For high-end hotels, boutique holiday stays, and stylish Airbnbs, the right fragrance can transform a beautiful space into a place you never want to leave. Here’s why scent matters — and why it should be a signature part of every elevated stay.
Scent Creates First Impressions That Last
You know that moment when you step into a hotel lobby and the air just smells expensive? That’s not an accident. Luxury hotels like the Park Hyatt or Aman Resorts often use signature scents to create a sense of identity — and it starts the second you walk through the door.
Scent triggers the limbic system, the part of the brain connected to emotion and memory. So that whisper of white tea and jasmine or the warmth of sandalwood and amber becomes part of your emotional imprint of the stay. It’s why certain scents immediately take you back to your most blissful getaways — and why guests return for that feeling.
It Elevates the Atmosphere
Interior design sets the look. Music sets the vibe. But scent? Scent sets the soul of the space. A thoughtfully chosen fragrance can turn a room into a sanctuary:
- Citrus and lemongrass: Perfect for beachside Airbnbs and coastal villas — fresh, light, and invigorating.
- Sandalwood and amber: Ideal for cosy, moody boutique hotels, adding warmth and sophistication.
- Jasmine and ylang-ylang: Suits romantic getaways, creating an atmosphere of intimacy and elegance.
Whether it’s through diffusers, room sprays, or scented candles, the right fragrance can make a space feel curated and considered — not just in appearance, but in feeling.
It Reinforces Brand Identity
Just like a hotel’s visual aesthetic and service style, its scent can become part of its signature. High-end brands like the Edition Hotels or Soho House are known not just for their design-forward spaces but for their distinctive fragrances.
Imagine an Airbnb that always smells like crisp linen and fresh green apple — instantly evoking a clean, minimalist luxury. Or a mountain lodge where the air carries hints of cedarwood and burning embers. Scent becomes part of the story — something guests remember and associate with you long after they’ve left.
Scent Enhances Comfort and Well-Being
Luxury isn’t just about aesthetics — it’s about how a space makes you feel. And scent has the power to calm, uplift, and rejuvenate.
- Lavender and musk: Promotes relaxation and better sleep — perfect for guest bedrooms.
- Citrus and bergamot: Energizes and refreshes — great for shared spaces and morning vibes.
- Vanilla and sandalwood: Adds warmth and comfort — ideal for cosy winter stays.
For high-end stays, offering this layer of well-being through scent makes the experience holistic and memorable. It’s the difference between a nice place to stay and a place that feels like a retreat.
It Shows Attention to Detail
In the world of luxury hospitality, it’s the little things that matter most. The crispness of the sheets, the curation of the minibar, the soft glow of bedside lighting — and the way the space smells.
By investing in high-quality, natural fragrance products, like room sprays, diffusers, or scented candles, you show your guests that every detail has been considered. It’s the kind of thoughtfulness that sets luxury stays apart — and creates return customers and glowing reviews.
Bring the ARTES Experience to Your Space
At ARTES, we believe that scent is a time machine — a way to capture moments and memories in the air. Our luxurious, memory inspired fragrances are designed not just to smell beautiful, but to tell stories and evoke emotions.
For high-end hotels, boutique Airbnbs, and luxury holiday stays, ARTES scents offer a distinctive sensory signature— one your guests will never forget. From the fresh ocean breeze of Koh Samui to the opulence of ancient Babylon, our fragrances transform spaces into immersive experiences.
Ready to elevate your guest experience? Let’s create a scent identity that’s as unique as your space. Explore our collection of room sprays, diffusers, and candles — or reach out for bespoke scent solutions.
Want help choosing the right scent for your space? Drop us a line at hello@artes.com.au — we’d love to create something unforgettable with you.
✨ ARTES — Memories in scent.
